PRESS RELEASE: Mohamad Fardous — From Corporate Finance Executive to Detroit's Creative Director, Art Philanthropist, and Systems Architect

Key Takeaways

• 01Mohamad Fardous transitioned from Director of Banking at Rocket Mortgage to building a multi-venture Detroit growth ecosystem.
• 02Founded House of Karma, a boutique creative agency delivering strategic branding, custom web design, SEO, and CRM automation.
• 03Pioneered Karma by Design, an e-commerce art platform with over 700 curated works that has generated $60,000+ in charitable contributions.
• 04Overcame a life-altering double carpal tunnel surgery during his transition from corporate finance to full-time creative entrepreneurship.
• 05Guest lecturer, industry judge, and student mentor at University of Michigan Ross, Parsons School of Design, SAIC, and Syracuse Newhouse.
• 06Operates as a licensed mortgage broker (NMLS #1448893) with access to 170+ lenders while engineering high-converting CRM infrastructure.

FOR IMMEDIATE RELEASE: The Executive Evolution of Mohamad Fardous

DETROIT, MI — Most corporate executives who spend over a decade leading multi-million dollar financial operations rarely spend their evenings holding a paintbrush. Conversely, few fine artists possess the financial acumen to manage complex mortgage portfolios across 22 states or architect automated enterprise CRM systems. Mohamad Fardous is the rare Detroit figure who excels at both.

Educated at the University of Michigan with a degree focused on Business & Marketing, Fardous began his career in the fast-paced crucible of financial services. Rising to Director of Banking at Rocket Mortgage, he spent ten years mastering consumer psychology, sales enablement, team leadership, and high-stakes client trust. He coached dozens of mortgage bankers into top-tier national performers, grounding his philosophy in a simple truth: business is not about transactional selling—it is about human relationships and radical transparency.

Yet, behind the corporate suit and boardrooms, Fardous harbored a quiet passion. Late at night, after twelve-hour corporate shifts, he retreated to his studio to paint.

The Origin of 'Karma by Design': Art with a Purpose

When friends and colleagues first discovered Fardous's artwork, many offered to buy the canvases outright. His response set the tone for everything that followed: 'If you really want to support my art, don't pay me — make a donation to a local charity instead.'

That core instinct — giving without expectation — birthed the name and ethos of Karma by Design. 'Karma represents the good energy that comes from giving without expectation,' Fardous explains. 'By design symbolizes that everything we create has intention and purpose behind it.'

In 2024, Fardous made the bold decision to leave his lucrative six-figure corporate career to pursue art, agency strategy, and entrepreneurship full-time. However, the transition was immediately tested by a devastating physical trial: severe carpal tunnel in both hands, requiring invasive surgery on both wrists.

'For an artist, losing the use of your hands isn't just a physical setback — it's existential,' Fardous recalled in a feature interview with Voyage Michigan. 'Four months away from creating, completely. Trusting that it would come back when I healed. That period of forced stillness tested my faith, but it pushed me to build smarter systems so the business could scale beyond just my own two hands.'

“When you consistently create value and help others succeed, good things have a way of coming back. Success isn't measured by what you accomplish alone — it's measured by how many people you help grow along the way.”

From Fine Art Gallery to $60,000+ in Community Impact

Today, Karma by Design has evolved from a secret studio into a national e-commerce platform hosting over 700 curated artworks and backed by an influencer network driving over 3 million monthly impressions. Original works by Fardous are permanently installed across high-profile hospitality destinations, including the West End House of Brunch in Downtown Detroit, as well as private collections in SLS Hotels and W Resorts.

To date, Karma by Design has directed upwards of $60,000 in direct charitable contributions to community programs, art initiatives, and local youth shelters. Furthermore, the platform has expanded to empower emerging artists, giving independent creators without agency backing the digital infrastructure, distribution, and marketing support needed to turn their passion into a sustainable career.

House of Karma: Merging Business Intellect with High-End Creative

Synthesizing ten years of financial discipline with high-concept design, Fardous launched House of Karma — a boutique Detroit creative and marketing agency that shuns vanity metrics in favor of measurable return on investment (ROI).

Unlike traditional agencies that focus solely on surface aesthetics, House of Karma builds complete growth engines for medical practices, realtors, mortgage brokerages, luxury brands, and e-commerce companies. The agency's core belief is 'Business Before Marketing.'

'People don't buy products or services — they buy trust,' says Fardous. 'Marketing isn't about running noise or chasing social trends; it's about understanding human psychology, building seamless customer journeys, and creating repeatable operational systems.'

House of Karma's comprehensive suite includes brand identity design, custom web development, SEO, paid ad funnels, photo/video production, and advanced workflow automation. Fardous has personally hold rigorous industry credentials, including Sandler Sales Certification, Dale Carnegie Leadership Training, and HubSpot Inbound Sales Certifications.

Studio Escrow & The Technical Ecosystem: Generating $100M+ for Clients

Recognizing that traffic and beautiful websites fail if leads fall through operational cracks, Fardous forged a strategic partnership and acquired an equity stake in Studio Escrow CRM.

Studio Escrow provides HIPAA-ready CRM platforms, automated lead nurturing, AI voice receptionists, and pipeline management designed specifically for medical practices, med spas, plastic surgeons, real estate firms, and high-ticket service providers. Through the combination of House of Karma's creative direction and Studio Escrow's backend software, Fardous has helped client organizations drive over $100 million in cumulative digital sales and patient acquisitions.

Parallel to his agency and tech leadership, Fardous remains an active, licensed mortgage advisor (NMLS #1448893) sponsored by West Capital Lending. With access to over 170 wholesale lenders, he brings the exact same radical transparency to home buyers and real estate investors across 22+ states.

Academic Keynotes, Student Mentorship & National Industry Leadership

A staunch believer that education must extend beyond the classroom, Fardous frequently presents as a guest speaker, industry judge, and student mentor at elite academic institutions across the United States:

• **University of Michigan (Ross School of Business):** Guest speaker on sales psychology, business positioning, and customer acquisition.

• **Parsons School of Design:** Served as an industry panel judge for graduating senior presentations in creative direction, evaluating brand architecture and commercial viability.

• **School of the Art Institute of Chicago (SAIC):** Lectured on converting artistic passion into commercial e-commerce platforms and brand development.

• **Syracuse University (Newhouse School of Public Communications):** Mentored students on strategic communications, personal branding, and agency leadership.

'One of the most rewarding parts of my career has been sharing real-world experiences with students preparing to enter the industries that shaped my own journey,' Fardous noted. 'Education shouldn't end at graduation — it should continue through curiosity, mentorship, and meaningful conversation.'

Press & Media Contact Information

Mohamad Fardous is available for select keynotes, panel discussions, university lectures, brand strategy consultations, and executive advisory engagements.

**Official Web Properties & Portfolios:**

• House of Karma Creative Agency: www.hokdetroit.com

• Executive & Mortgage Advisory: www.mfardous.com

• Karma by Design Art Platform: www.karmaxdesign.com

• Studio Escrow CRM Platform: www.studioescrow.cloud

• Instagram Social Handles: @moedeuce, @hokdetroit, @karmaxdesign

**Press & Media Inquiries:**

House of Karma Media Relations

Email: concierge@hokdetroit.com | Direct Phone: (313) 351-0279

Location: Detroit, Michigan & Dearborn, Michigan

The Bottom Line

Through a rare alignment of financial intellect, fine art, enterprise software, and community philanthropy, Mohamad Fardous has built more than an agency — he has established a new paradigm for creative leadership in Metro Detroit. As House of Karma and Studio Escrow continue their national expansion, Fardous remains anchored by the founding principle that started it all: do good, build with purpose, and create work that outlasts the launch.