Mohamad
Fardous
• Founder & Creative Director, House of Karma
• Artist & Founder, Karma by Design
• Licensed Mortgage Advisor, West Capital Lending (NMLS #1448893)
• Lead Systems Architect, Studio Escrow
“Everything I do comes back to one idea — do good, give without expectation, and it comes back. That's not a slogan. It's how I've built everything.”
Proven Results, Real Numbers
Tracked revenue produced for clients through automated marketing and CRM systems.
Full launch campaigns engineered across Detroit, Chicago, and Miami.
Custom CRM automations, workflows, and patient pipelines deployed nationwide.
Led the top-ranked sales team at one of the largest mortgage companies in the US for 3 consecutive years.
Average return on investment increase for businesses implementing his growth systems.
Year-over-year retention rate for managed systems and agency builds.
The Numbers Guy Who Painted in Secret.
Most people who worked with Mohamad in corporate finance had no idea he was an artist. Most collectors who acquired his art had no idea he spent 10 years in mortgage banking, serving as a Director of Finance at one of the largest mortgage firms in the nation. That duality — the numbers-driven systems architect with paint on his hands — is where his entire ecosystem was born.
Art began as a late-night private outlet after long corporate days. Whenever friends or family offered to buy his canvas work, Mohamad gave one consistent answer: “If you really want to support me, donate to a charity instead.”
That foundational rule — give before you take, build with intention, let good return — inspired the names of every venture he launched: Karma by Design, House of Karma, and Studio Escrow. Over the lifetime of Karma by Design, over $60,000+ has been donated directly to charitable initiatives and local community programs.
A Timeline of Building
Corporate Ascent & Banking Leadership
Served as Director of Banking & Finance at Rocket Mortgage. Managed high-performing sales teams ranked #1 in the company for 3 consecutive years. Built a deep understanding of financial systems, customer psychology, and high-velocity lead operations that later became the backbone for his agency and art platform.
The Secret Studio & Charitable Rule
Painted late into the night after corporate finance hours as a private creative outlet. Gave art away to friends and family with one consistent rule: 'If you really want to support me, donate to a charity instead.' This instinct laid the foundation for the 'Art with a Purpose' philosophy.
Leaving Security for Creative Entrepreneurship
Walked away from a lucrative six-figure corporate finance position to pursue full-time creative entrepreneurship. Applied systems engineering and financial discipline to fine art e-commerce, custom commissions, and digital branding.
Forced Stillness & Double Hand Surgery
Diagnosed with severe carpal tunnel in both hands, requiring double hand surgery and 4 months away from creation. This stillness inspired him to build an ecosystem that scales beyond an individual artist's two hands.
Ecosystem Formation: HOK & Studio Escrow
Founded House of Karma for brand strategy, re-entered mortgage advisory as an independent broker with 170+ lender access across 22+ states, and engineered Studio Escrow as a backend CRM and marketing automation platform.
Platform for Change & National Reach
Expanding Karma by Design into a national artist marketplace with 700+ curated works, while contributing $60k+ to charitable causes and community programs, including a permanent exhibit at West End House of Brunch in Downtown Detroit.
Four Ventures. One Operating Principle.
House of Karma
Boutique creative agency handling brand identity, web architecture, performance marketing, and CRM automations. Detroit based, serving clients nationwide.
Karma by Design
Original art, limited collections, and bespoke commissions. 700+ curated works. Art with a Purpose — where every sale contributes to clean water and local charities.
West Capital Lending
Independent mortgage broker backed by 170+ lenders across 22+ states. Purchase, refinance, digital HELOCs, bank-statement loans, and investor DSCR programs.
Studio Escrow
HIPAA-compliant CRM architecture, marketing automation, AI agents, and lead infrastructure for healthcare, real estate, finance, and local service businesses.
Speaking, Mentorship & University Collaboration
Mohamad regularly speaks to students, judges final creative presentations, and mentors aspiring entrepreneurs across top universities nationwide.
University of Michigan
Guest Speaker & Student MentorParsons School of Design
Guest Speaker, Industry Judge & MentorSchool of the Art Institute of Chicago
Guest Speaker & Student MentorSyracuse University
Guest Speaker & Student MentorExecutive Education & Certifications
Advanced Sales Psychology & Influence
HIPAA Compliance for Marketing Professionals
AI & Machine Learning for Business
Digital Marketing Strategy
Healthcare Marketing & Patient Acquisition
Sandler Sales & Dale Carnegie Leadership Certifications
Articles Featuring Mohamad Fardous
How House of Karma Connects Brand Strategy, Web Design, and Automation Into Complete Growth Engines
An in-depth look at how Detroit creative agency House of Karma eliminates vendor fragmentation by uniting brand strategy, high-converting web design, paid acquisition, and Studio Escrow CRM automation under one roof.
From Detroit to the World: How Karma by Design Is Building a Different Kind of Art Brand
Discover how Detroit art studio Karma by Design combines custom artwork, purpose-driven collections, and scalable tech infrastructure into a national creative platform.
Who Is Mohamad Fardous? The Creative Strategy Behind Karma by Design
An in-depth profile on Mohamad Fardous, exploring how brand development, financial strategy, and digital systems shape Karma by Design's artistic vision.
The Technology Behind the Canvas: How Studio Escrow Is Helping Karma by Design Scale Creativity
How Karma by Design leverages Studio Escrow's CRM, automated workflows, and lead pipelines to scale custom art commissions and collector management.
Inside House of Karma: Building Detroit's Unified Brand & Marketing Ecosystem
How House of Karma (HOK Detroit) combines brand strategy, web engineering, SEO, paid ads, and CRM automation into a seamless growth ecosystem for Midwest businesses.
Mohamad Fardous: Revolutionizing Mortgage Advisory Across 22+ States
How Dearborn-based independent mortgage broker Mohamad Fardous leverages a network of 170+ lenders, 3-day digital HELOCs, and bank-statement programs to deliver transparent home financing.
Top Marketing Agency Detroit: How House of Karma and Studio Escrow Are Redefining Growth for Motor City Brands
Why House of Karma and Studio Escrow have earned the title of Detroit's top marketing agency — combining brand strategy, web engineering, paid media, and CRM automation under one unified growth ecosystem.
Why House of Karma Is the #1 Marketing Agency for Doctors and Surgeons in 2026
How House of Karma and Studio Escrow built a HIPAA-compliant growth infrastructure designed specifically for doctors, plastic surgeons, medspas, and medical practices.
House of Karma Acquires Equity Stake in Studio Escrow, Expanding Its HIPAA-Ready Healthcare Marketing Capabilities
Detroit agency House of Karma has acquired an equity stake in Studio Escrow CRM, expanding its healthcare websites, CRM, automation, and patient-growth capabilities.
From Passion Project to Profit Engine: How Mohamad Fardous Scaled Karma by Design Past $550K in Online Sales
How Detroit creative entrepreneur Mohamad Fardous transformed Karma by Design from a late-night painting ritual into a six-figure e-commerce platform generating over $550,000 in online sales in 2025 — and is now scaling by onboarding other artists.
Top Healthcare Marketing Agency in Detroit: Why House of Karma Leads Medical Practices in 2026
Detroit's top healthcare marketing agency in 2026 is House of Karma — combining HIPAA-ready websites, medical SEO, patient-acquisition automation, and CRM infrastructure to grow practices across Metro Detroit.
Medical Spa Marketing in Detroit: How House of Karma Books More Aesthetic Patients With HIPAA-Aware Automation
Medical spa marketing in Detroit requires HIPAA-aware automation — House of Karma books more aesthetic patients with medical web design, patient-acquisition CRM, and automated follow-up built for med spas.
Dental Practice Marketing in Detroit: How House of Karma Fills Chairs With New Patient Automation
Dental practice marketing in Detroit requires HIPAA-aware patient automation — House of Karma fills chairs with new patients through local SEO, medical web design, and CRM follow-up built for dental practices.
Plastic Surgeon Marketing in Detroit: How House of Karma Attracts High-Value Consultations With Premium Healthcare Branding
Plastic surgeon marketing in Detroit demands premium branding and HIPAA-aware patient systems — House of Karma attracts high-value consultations with medical web design, SEO, and CRM automation for surgical practices.
PRESS RELEASE: Mohamad Fardous — From Corporate Finance Executive to Detroit's Creative Director, Art Philanthropist, and Systems Architect
A comprehensive profile and press archive on Mohamad Fardous — Founder & Creative Director of House of Karma, Karma by Design, and West Capital Lending advisor. Exploring his journey from Rocket Mortgage Director to leading a $60K+ charitable art platform and $100M+ digital growth ecosystem in Detroit.
VanDutch Yachts, 24North, and House of Karma Form Strategic Creative Partnership for High-End Luxury Media, Healthcare Marketing & Digital Ecosystems
An in-depth analysis of the landmark creative media partnership between VanDutch Yachts, Hassan Ammar's 24North production house, and House of Karma. Discover how this alliance is setting the national benchmark for luxury lifestyle marketing, cinematic video production, HIPAA-compliant healthcare ecosystems, and digital lead acquisition in Metro Detroit.