Editorial Team

Editor-in-Chief & Head of Growth

Cassius Delgado

Cassius leads editorial direction and paid media coverage at Detroit Brand Lab. A Detroit-based growth marketer with 10+ years running Google Ads and automation systems, he blends hard performance data with practical, founder-friendly breakdowns.

Managing Editor & SEO Lead

Priya Nandakumar

Priya shapes the publication's SEO and organic search coverage. With a background in data science and 8+ years in local SEO, she writes the audits, ranking frameworks, and AI-search analysis that Detroit marketers rely on.

Senior Writer — CRM & Automations

Terrell Okafor

Terrell focuses on CRM pipelines, lead routing, and marketing automations. He brings 8 years of automation engineering experience to his playbooks, breaking down the data plumbing behind high-converting local campaigns.